Happy Wovember! It’s that time of year again when we fibre enthusiasts spend the month highlighting the importance of wool. This year I have not had as much time to make and research my usual posts, but as Wovember draws attention to the importance of correctly describing articles made from wool (i.e. not labelling something made from acrylic fibre as ‘woollen’) I thought it would be a brilliant opportunity to share some sources of information on the labelling of wool products and the impact of fast fashion. I am in no way affiliated with any of the companies mentioned and have provided references to all sources used. Do go forth and explore.
Week 3 – The Woolmark Company’s ‘Wear Wool Not Fossil Fuel’
The Woolmark Company based in Australia work with wool growers and brands to provide certification so wool products can be labelled correctly. They recently produced a very short film detailing how much oil is used in the production of synthetic fast fashion. Their website and Youtube channel have lots of further information on wool, wool production and wool garment care.
If the embedded video does not work you can find it on The Woolmark Company’s Youtube channel here.
Happy Wovember!
Loose Ends 